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Chenghai-the Capital of China Toys

Chenghai-the Capital of China Toys

Chenghai, a district of Shantou City, Guangdong Province, takes up an annual output value of more than 50 billion yuan. As of 2021, in just 378 square kilometers of the area of Chenghai, there are more than 27,000 toy enterprises. At the same time, there is also a dense concentration of more than 7,000 toy design, development, mold manufacturing, printing, and packaging enterprises with more than 120,000 employees. This article will take you deeper into the toy industry in Chenghai.

1. Analysis of the toy market

The global toy market size was  $109.45 billion in 2020 and the global market showed a phenomenal growth of 22.30% in 2020. The market is expected to grow from $141.08 billion in 2021 to $230.64 billion in 2028, with a CAGR of 7.30% from 2021 to 2028. According to data provided by the Toy Association, from January 2021 to May 2021, due to consumer preference for fitness-related games, sales of outdoor and sports toys in the U.S. grew by 44%.

Analysis of the toy market Photo
2. The History of Chenghai Toy Development

Chenghai is located in the eastern part of Guangdong Province. As 1979 began, Chenghai toy industry emerged and competed for development. Thousands of small workshops thrived, using manual molding machines to make small toys. In 1985, simple manual toys were replaced by electric toys and electronic toys. In 1995, the output value of the toy and gift industry in Chenghai exceeded 1 billion yuan for the first time. The export value of the Chenghai toy industry achieved 54.6 billion yuan last year, and most toys went to Europe, America, and the Middle East. As of 2018, in the capital market, there have been five listed Chenghai toy enterprises. 

Chenghai toy industry has occupied a pivotal position worldwide. More and more toy enterprises have grown, coupled with active participation in a variety of exhibitions and fairs, making Chenghai toy industry become more and more renowned!

Chenghai Toy Development Photo
3. Chenghai International Toy & Gift Fair

China Chenghai International Toy & Gift Fair is held in China Chenghai Exhibition Center every year. With more than 3,000 toy production enterprises out there, it has become the most important platform for Asia toy industry.

After two years of suspension due to the epidemic, the 22nd China Chenghai International Toy & Gift Fair is scheduled to be held from April 22–24, 2022 at the Chaoshan Expo Center in Shantou City. This fair innovatively adopts a unique exhibition mode, for the first time outside of Chenghai District, in the central city of Shantou, to set up the main venue. The exhibition scale will reach 80,000 square meters, of which the main venue will have an exhibition area of 15,000 square meters. The “main venue” has five divided areas: the brand exhibition area, the creative exhibition area, the IP exhibition area, the e-commerce exhibition area, and the intelligent manufacturing exhibition area, basically covering the whole industry chains of the toy industry. At the same time, it will also link a number of online toy platforms to build an online cloud exhibition by utilizing different methods including digital drive, e-commerce, and live streaming to help promote the sales.

4. Bao Ao City

Chenghai Bao’ao City is China’s largest toy wholesale market. It has more than 5,000 toy manufacturers and over 200,000 kinds of toy products covering many remote controls, models, electric, educational, musical instruments, and infant toys.

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